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Operative Media Inc.

Rugged Computers for Business

Operative Media Inc. Equips Management Team With Business Rugged Toughbook F9 for the Road

In today's market, mobility is playing an increasing role at all levels of organizations. For those in the advertising services industry, this means that executives are always on the go meeting with clients and need reliable mobile computers. Without this technology, sales are lost, productivity is down and IT support costs are high. Through the use of Panasonic Toughbook® notebooks and Verizon Wireless Mobile Broadband Built-In, Operative’s mobile executives are able to stay connected while on the road with less exposure to hardware failure.

Based in New York City, and working with more than 200 leading media companies, Operative's solutions allow the media and advertising industries to run increasingly complex businesses with simplicity. The company's advertising business management platform, Operative One, brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products.

Operative's management team was experiencing high failure rates and ownership costs with standard business laptops due to wear and tear from constant travel and lack of embedded mobile broadband option.

Panasonic Toughbook 31s running NetMotion Wireless Mobility XE mobile VPN software allow field crews to stay connected in the field and receive work orders in real time.

The mobile solution has greatly improved the efficiency and productivity of the field crews, especially in times of power outages, as they are able to stay connected to the home office and restore service as quickly as possible.

As a next-generation technology provider, Operative searches for the latest solutions to enable its team to be more productive and deliver results for its clients. The team's previous corporate laptops proved to be unsatisfactory, as executives experienced slow processing speeds and numerous hardware failures.

The laptops were also a burden while traveling due to their heavy weight and weak battery life. Senior managers were going through a laptop every year—a significant IT expense. In addition, the IT department was forced to keep extra devices on reserve and spend time repairing and replacing laptops.

Operative realized it needed a business laptop that was fast and lightweight, yet rugged enough to withstand the bumps and drops that regularly occur during travel. It was also important that the notebook have a sleek design, long battery life and embedded wireless capabilities.

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